{Marketing Magic} Languishing, Flourishing or Dormant Potential

Happy Monday to you!

Welcome to Marketing Magic!

I just have to share! Last week we finally got to celebrate my son Nick’s college graduation! The ceremony was pushed back to May due to the pandemic (he graduated in December). I’m so proud of him. He majored in Engineering with a minor in architecture (not the easiest of paths!).

We had a wonderful celebration together. I can’t wait to see where his journey takes him.

That is what happens for us all. Being curious about the path. Taking the next step in front of us even when we can’t see the whole vision.

Are you ready to go on retreat?

I’m leading my next Creative Business Retreat-by-the-Sea in October. It’s on the oceanfront on the shores of Virginia – where the dolphins love to play! This will be a great place to rejuvenate and reinvent your business. You can find out the juicy details and hear the stories from the amazing women business owners here.

The last year+ has required a lot from us. Mostly it has caused us to get uber clear about what is most important. I’ve heard from many that it’s YOUR time to dedicate yourself to what is most important.

If you are ready to claim and truly own your message and your movement – then let’s talk! Whether it’s together in a group retreat or working together 1:1 privately I’m happy to talk about what’s your next step.

Hit reply to this email if you are tired of doing it alone, you’re ready for expanding your Soul’s Work in a way that nourishes your soul.

I hope you enjoy today’s article. I wrote it in response to the widely passed around article about Languishing. I’ve heard several colleagues and clients say how they resonate with it. They aren’t quite at a place of Flourishing even though their life is (fortunately) going pretty well. Still, they feel like something is wrong.

For many, it’s not languishing as much as being in a natural cycle of being dormant (the potential is gathering inside, unseen). It’s a concept offered by one of my favorite authors, Austin Kleon. Read on as I share my thoughts and my antidotes!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!

Languishing, Flourishing or Dormant Potential

I love this article from Austin Kleon (author of many fun books like Steal Like An Artist). He was inspired by the article in NY Times about Languishing. I had so many clients and colleagues send that article to me, and yet, it didn’t quite fit what I was hearing from many of you.

As Austin shares, languishing is actually defined as failing to flourish. When you expect you SHOULD be flourishing, now that the pandemic is opening up, spring is here and it’s easier to get outside…it’s easy to feel this pressure that you SHOULD be flourishing.

I think that many of us are experiencing a form of PTSD after the pandemic. Ready to go and yet feeling a bit shy of truly getting out. I know many of you (and me) are questioning what you really want. You know you don’t actually want it to go back to the “normal” it was before the pandemic.

The cream has risen to the top of the milk bottle. What you really want in life and in your business (the cream) has made itself seen from all this down time.

And yet, maybe you aren’t quite ready to go ALL IN or you don’t know exactly what this means for you. You just know you want it to be different.

Austin Kleon gets it. He points to the idea that many people are actually experiencing feeling “dormant.”

Small things/desires are happening inside but you’re not yet seeing it on the outside. He points to natural rhythms in nature when it’s natural to have dormant periods.

Many of the people I talk to are in a period of wintering…where it looks dead, desolate, flat on the outside, but inside…things are churning, ideas are marinating, desires are stewing.

Here are some anti-dotes when you feel that you are in a place of dormant internal brewing:

  1. Extreme self-care – Whenever I’ve gone through big life shifts and feeling the stagnation or desire without the clarity, self-care is the first step. More water, massages, pedicures, nature and yes, keeping some of that isolation time in place!
  2. Small Passion Projects – What is a small project that gives you pleasure if you committed to it wholeheartedly? Set aside time to play or practice. Love to play the guitar, write a memoir, art journaling, golf, gardening? I have gotten fascinated with poetry over the winter and am giving myself daily time to just read or write one more thing around this fascination.
  3. Free the Chi – When I was leading 30 Day Passion Projects, (100’s have gone through that program) participants would commit to a project they wanted to do in the next 30 days. The vast majority would start their project by cleaning and clearing out the clutter. Clearing out space so something new can come in. The universe can support you if you’ve got loads of stuff blocking your energy flow.
  4. Find your Flow – There are three levels of Flow. The first level of flow is about Focused Flow. Find something that gives you pleasure and where you can lose yourself…and that pressure of performing. For me, I love the freedom of art journaling. I can lose track of time and feel no pressure to MAKE something. Sometimes it’s getting lost in a good series on Netflix. What’s yours?

I would love to hear what is going on for you. Are you languishing, flourishing or in a place of dormant potential?

Creativity is viral. Jumpstarting your creativity in one area runs over into other parts of your life or business!

Are you looking for a soul-aligned business coach?

I have openings for two private clients starting in June – Isn’t it time for us to work together?

Are you ready to expand your Souls Work? Together we can liberate your voice, power, and mission so you can grow a business that provides you the freedom you desire, meaningful work and the income to fund your dreams.

I specialize in working with passionate ripple makers, who are good at their work, and want to change more lives without creating a maddening marketing machine.

Reach out and we will set up a time to talk about what you are up to and what’s possible! (just email me!)

Client Love from Melinda Thomas, Melinda Thomas Creative

Working with Laura has unlocked so many answers to help me define my business. She is an amazing coach who has so many ways to get to blast through mental and emotional blocks that are holding you back. She’s empathetic and gives actionable ideas to help you find the path that’s right for you. She is unique, creative and powerful!

Opportunities to Create & Grow with Laura


Wednesday, June 2
Monthly Workshop: Newsletter Magic – How to fall in love with your newsletter again!
Join me for the monthly Marketing and Mindset workshop in the Joyful Business Studio!

Friday, June 18
Get It Done Day! Virtual Retreat

Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!


October 20-23
Creative Retreat by-the-Sea
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is back! This will be a place to fill up your soul and spirit of you and your business! You can check out the details here.

If you are interested, let’s have a conversation and I’ll fill you in on the rest! Since it’s an intimate group setting, registration is only by interview to make sure this is a right fit for you and everyone participating.

Read the information, bask in the photos and stories and then reach out and set up a conversation with me to talk retreat possibilities!

BTW, Half of the spots are taken for in this small intimate retreat so don’t wait, ok?

PS: Soul Nourishing Affirmation:

I love feeling powerful and aligned when speaking my truth.

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