Digital Publishing Trends from the Experts: Trend #2 from Mitch Axelrod – Mentor to the Masters

As a Creative Inspirational Leader, keeping on top of trends in digital publishing and content marketing is vital for your business.

The more you know about what’s coming and what’s likely to be popular, the quicker you can apply that information to your business.

And your customers, as well as your competitors, will assume you know what’s going on… in other words, they will see you as a Creative Inspirational Leader in your community.

By combining your own creativity and personal brand with digital publishing, you’ll set yourself apart from the crowd.

Each day, I’ll post the top 10 trends from Future of Ink expert contributors and faculty for the upcoming Digital Publishing Online Intensive 2013.

Mitch Axelrod – Mentor to the Masters:

We rent homes, cars, offices, furniture, equipment, servers and domains. We can even rent a coder. Why not rent your content?

When I started licensing my IP in 1990 and renting my content in 1996, we only had hard goods. Digital technology changed the game.

Because content is currency in The NEW Game of Business™, every business is in the publishing game. With demand for digital content exponential, the rental market is ready to explode. Renting enables businesses to get high value content for less than buying it or creating it themselves.

Content suppliers and IP holders transform from vendors to profit partners. The conversation shifts from selling products to collaborating about how to best capitalize and monetize our content and IP. Renting content is a winning play to add to your IP playbook.

Watch a 9 minute “Content Capitalism” SANG panel video and download a “Rent Your Content” mp3 at 

Make sure you check out the Digital Publishing Online Intensive 2013 – it starts this week!

Accessibility Toolbar