As a Creative Inspirational Leader, keeping on top of trends in digital publishing and content marketing is vital for your business.
The more you know about what’s coming and what’s likely to be popular, the quicker you can apply that information to your business.
And your customers, as well as your competitors, will assume you know what’s going on… in other words, they will see you as a Creative Inspirational Leader in your community.
By combining your own creativity and personal brand with digital publishing, you’ll set yourself apart from the crowd.
Each day, I’ll post the top 10 trends from Future of Ink expert contributors and faculty for the upcoming Digital Publishing Online Intensive 2013.
Jim Kukral – Crowdfunding Expert
What’s the one thing that almost every person has, that is most always within arm’s reach? It’s a mobile device. Don’t think people will read a book on a phone? You’re wrong!
Recent studies have shown over 62% of people have done so, or would be willing to do so. Imagine your reader reading your book on their phone in the doctor’s waiting room? Or on a bus. Or in the airport waiting for a plane.
Mobile is the future. Don’t overload your books with tons of fluff just to make it longer. Give people entertaining or problem-solving content that they want and need. They’ll repay you with reviews and purchases of your other books.
Make sure you check out the Digital Publishing Online Intensive 2013 – it starts this week!