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It’s hard to let go of the idea that to be successful....

Business must be serious, hardcore, traditional. Can it really be possible to be successful growing your business around what brings you joy? Absolutely! The first step is making sure your beliefs are truly aligned and support your vision.

In the early years of Joyful Business, I noticed how often I would give clients perfectly solid marketing advice, and they just wouldn’t follow it. They started out being on board with the plan. But soon afterwards they’d get stopped in their tracks. Their Inner Protector would rise up with all sorts of well-meaning but limiting beliefs, fears, doubts, and stories. I realized for them to move forward, we had to heal and clear away the obstacles that drained their passion and energy, so they’d be free to grow their businesses with joy. 

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At Joyful Business, we’ll support you and your business to flourish—the way you’re meant to.

Every business deserves its own plan for growth.

Lots of my creative, sensitive, intuitive clients resist traditional, formulaic marketing prescriptions for growing their businesses. I don’t blame them. I fully believe you should and deserve to grow your business in a way that gets your Soul Work out to the world and brings you joy.

So much about the way we do business has changed and is still changing. Traditional thinking, working alone, and outdated tools won’t meet today’s business challenges. But the answer is about more than just rejecting the old formulas. It’s about slowing down and getting present to what does work. It’s about tapping into something deeper and creating your own recipe for success— a fresh new plan that aligns with your Soul Work, removes roadblocks, and allows your business and your life to flourish. This is our work at Joyful Business.

Artboard 1

At Joyful Business, we’ll support you and your business to flourish—the way you’re meant to.

Every business deserves its own plan for growth.
Lots of my creative, sensitive, intuitive clients resist traditional, formulaic marketing prescriptions for growing their businesses. I don’t blame them. I fully believe you should and deserve to grow your business in a way that gets your Soul Work out to the world and brings you joy.

So much about the way we do business has changed and is still changing. Traditional thinking, working alone, and outdated tools won’t meet today’s business challenges. But the answer is about more than just rejecting the old formulas. It’s about slowing down and getting present to what does work. It’s about tapping into something deeper and creating your own recipe for success— a fresh new plan that aligns with your Soul Work, removes roadblocks, and allows your business and your life to flourish. This is our work at Joyful Business.

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Client Love

Laura is part coach-whisperer, part miracle-worker, part greatness-inspirer, part rule-breaker!

My business partner and I hired Laura when launching a new direction for our work. I assumed that we would just need an "accountability partner" and maybe some help with strategic planning. Ha!  We got that and so much more. If you are a business-owner, you know running a business is an emotional and spiritual journey as much as an intellectual and practical one. Laura guided us through EVERY aspect with ease and flow. She is very intentional about the space she creates for her clients. I had the dual experience of relaxing fully into love and safety while also being called forth to meet opportunity and creative self-expression with courage and gusto. It is a joy and an honor to call Laura my coach!
Michelle GossCoaching Transformation
Michelle Goss
When I first started working with Laura, my plan was to revamp my online program. But after a couple of months that seemed way too small. I’d had the scary idea of writing a book before, but this time it felt possible. Laura held the space for a bigger vision for me and my business, which had nothing to do with pushing and everything to do with allowing and trusting. What business coach does that and gets big results? Laura is the real deal, I trust her business savvy and her intuitive, creative side. My book is due to launch in a few weeks and I’m just different now… this whole experience required me to fully own my voice and leadership!
Elaine AlpertMindPeace Miracles Nonprofit
Elaine Alpert

Every coach needs a coach!

Laura West is the one I turn to for brainstorming, guidance, and a big leap. In just two hours she helped me shift into my Zone of Genius and rebrand my business. It feels so good to kiss my old business model goodbye and claim a model that is aligned with this stage of life — leading groups and retreats around a life re-imagined. I am so grateful to have Laura in my back pocket as my coach, mentor, and inspiration.
Leslie HampForward Momentum Coaching LLC
Leslie Hamp
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Laura’s Story

I’ve been called a Coach Whisperer, Business Healer, and Kickass Babe. But I grew up being told I was too sensitive.

Maybe you heard some version of that, too. I thought “too sensitive” meant there was something wrong with me. So I set out to squash that tender vulnerability and get tougher. Over the years, I worked to become more assertive and aggressive, hide my emotions and empathy, and become a tough salesperson—qualities revered in the corporate world.

I spent 20 years in corporate advertising and marketing and enjoyed most of it.

I won lots of awards for my strategy and creativity and systems. It was exciting and invigorating for a while, but over time, I began to experience a growing feeling that something was missing. There was so much soul-crushing pressure to prove your worth. I saw relationships, people’s health and confidence crumble under the stress. I lost my passion for marketing and couldn’t tap into my creativity. I was burnt out. When I finally decided to leave, my CEO said, “You are so strategic, yet you never quite seem comfortable in your own skin.”  

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Laura’s Story

I’ve been called a Coach Whisperer, Business Healer, and Kickass Babe. But I grew up being told I was too sensitive.

Maybe you heard some version of that, too. I thought “too sensitive” meant there was something wrong with me. So I set out to squash that tender vulnerability and get tougher. Over the years, I worked to become more assertive and aggressive, hide my emotions and empathy, and become a tough salesperson—qualities revered in the corporate world.

I spent 20 years in corporate advertising and marketing and enjoyed most of it but...

I won lots of awards for my strategy and creativity and systems. It was exciting and invigorating for a while, but over time, I began to experience a growing feeling that something was missing. There was so much soul-crushing pressure to prove your worth. I saw relationships, peoples’ health and confidence crumble under the stress. I lost my passion for marketing and couldn’t tap into my creativity. I was burnt out. When I finally decided to leave, my CEO said, “You are so strategic, yet you never quite seem comfortable in your own skin.”  

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From sensitivity tosuperpower.

My CEO’s comment stayed with me, and my mission was born from the journey it inspired. As a business coach I’ve reconnected with my passion, talents, creativity, and deep desire to make a difference. Helping clients feel comfortable in their own skin is a big part of what inspires me.

Every year, I’ve explored a deeper wisdom where there’s more to creating a successful business (and life) than practical to-do’s.

Many of my clients have felt like I did, that there must be something wrong with them, because the traditional marketing formulas didn’t work for them. Today, I can say with total confidence, there is nothing wrong with me, them, or you.  Some people are just born highly sensitive and creative—and that is actually our superpower.

I thrive on deep creative, intuitive, spiritual work. And I love business—because it’s a playground for deeper creative expression! After spending decades in the corporate marketing world and coaching 1000s of entrepreneurs and professionals, I know what it takes to build a soul-led business.

I so believe in you and your beautiful possibilities. My purpose on this earth is to help you believe in you, too—to see that your dreams and desires matter, and to empower you to do your Soul Work, and make the difference you’re here to make in this world.

I can help you create an environment where your sensitivities become your strengths and where you can feel confident being fully yourself in your business. Our work will integrate the spiritual, intuitive, and energetic with practical actions so that you can become the leader you were born to be, build a business you love, bring about positive change in the world—and flourish.

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Joyful Business is a home for conscious entrepreneurs making a difference through meaningful, joy-filled, and profitable businesses.

We offer retreats, workshops, online programs and private coaching to help you spread your Soul Work.

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